Archive for the 'Marketing' Category

Reviewing John Chow

Published by
AndrewBoyd
at 21 May, 2007 in Blogging, Marketing and Monetization. 0 Comments

John Chow makes the following challenge: write a post that links to his blog and he’ll mention you on his site, JohnChow.com. You have to follow the rules on his review my blog posting - including a mention of his blog home page, and mentioning that he helps you make money online.

Now that we have the rules out of the way, here is my honest opinion of John and his blog - he is one of my must-read bloggers on blogging. Why? Because he is successful at what he does. He is unashamedly blogging about making money for people who are interested in making money from blogging. I never wonder if I should be reading his posts, never think that I am wasting my time. Sure, I do not agree with everything that he says or does.

I find inline advertising annoying but I put up with it to see what he has to say - and there is a hint in that for new bloggers like myself - we will put up with advertising when we’re keen on the content.

John Chow’s Giveaway Comment Filler Concept

Published by
AndrewBoyd
at 10 May, 2007 in Blogging, Consulting and Marketing. 2 Comments

John Chow is giving away a dual-monitor video card to a lucky reader - all you have to do is leave a comment by the end of today.

I’m not sure that it is the first time it has been done, but it is the first time I’ve seen it work so successfully. My comment was number 418 (I think) - the reason I cannot tell is that the number of comments gets in the way of viewing the whole comment set :)

People love free stuff, and it is something that Seth Godin wrote about in Free Prize Inside. In consulting, we call it overdelivery - give the client more than they expect, and they’ll be impressed enough to ask for you next time.