Archive for the 'Alexa' Category

Playing the Alexa game: Some hazards

I’ve been playing the Alexa game to increase my chances of getting into the Top 100 Australian Blogs list. Now that I’m in this august company, I want to stay there.

One of the things that Maki from Dosh Dosh recommended was link redirection. Rather than fool around with changing templates, I installed the Alexa redirect plugin. It turns out that this was not such a good idea after all.

While my Alexa rank did increase, I had a reduction in organic search traffic from Google. I didn’t even notice until this morning - a friend pointed me towards an article by Lord Matt. It contained the following warning:

By potentially burning off search results and by causing hesitation on link clicking you will experience a short high but then a deadly plummet when there are no search visitors to maintain the levels. This leaves you in the gutter. Ouch.

Ack! Oh well, lesson learnt - I turned off the Alexa redirect plugin, and surprise surprise, my traffic doubled today. Doh!

I have the Alexa toolbar installed. I will continue to follow some of Maki’s other advice - but not all of it - I’m steering clear of autosurf programs :)