Week 3 of the Flagship Blog Project didn’t go so well - the pre-Christmas work rush really got in the way. By December 22 I was supposed to have achieved the following:
- Create a link bait post,
- Promote the link bait post via Twitter, Bloggerati.com.au and coRank,
- Commentstorm through every blog I can find that mentions intrapreneuring,
- Work through the no-cost marketing options recommended by top bloggers, and
- Try to work out a way of low-cost advertising (possibly through StumbleUpon).
I didn’t get the linkbait post finished until December 26 as Donna and I took Christmas Day off. I’ve since promoted it through Twitter, Bloggerati.com.au and coRank, but haven’t gotten to complete the other steps yet. Que sera sera.
In week 4, Maki asks us to look at setting up a sustainable system for growing the blog.
Week 4: Maintenance and Transition
- Ensure that hired writers write a few posts. Give feedback.
- Create a regular posting schedule for yourself or your writers.
- Develop a second link bait and release it on social media channels.
- Reduce the amount of time spent on the blog by 50%
- Make preparations to allocate time for the next cycle.
As I said earlier, I am not paying writers (yet, anyhow) for Intrapreneur Blog. What I will do, before the start of 2008, is:
- create the next linkbait post,
- promote it for all it is worth,
- investigate the no-cost marketing options recommended by top bloggers, and
- decide on next month’s Flagship Blog Project blog.
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