Facibus On Blogging

Intrapreneur Blog and I survived week one of the Flagship Blog Project I’ve put the story so far into the Get a real blog tweaking post.

In week 2, Maki asks us to develop a strategy for creating a stream of content.

Week 2: Developing a Strategy

• Develop a content development strategy.
• Start writing down content ideas and file them for future use.
• Create the necessary pages (Set up a great About page etc.)
• Subscribe to the RSS feed of news sources and notable blogs in your niche.
• Create an email marketing folder with contacts of blogs in your niche
• Create a list of social media channels that are relevant to the blog.
• Put up an ad looking for writers and monitor their applications.
• Write a few more posts for the blog.

Here is what I intend to do by Friday 14 December:

• Create a content development strategy (and this is a bit complex, so I will make it the subject of a separate post),
• Look at content sources (people I know that I can ask to contribute), the right mix of quality vs quantity, and affiliate links vs internal content,
• Think about adding an automated intrapreneuring news page,
• Look for social media channels that mention intrapreneuring and engage with them where possible (and I’ll include the BUMPzee Australian Blogs Community and Bloggerati.com.au in this search), and
• Write the outline of a blog series and a set of individual post headings.

As I said before, I won’t be engaging paid content writers for Intrapreneur Blog, at least not initially. It will be interesting to see what happens next