…or is it?
I presented on social computing to a group of recruitment professionals last week. They assured me that blogging was dead - they’d been to a conference somewhere and it was common knowledge there - apparently.
Without getting antagonistic, I asked them if any of them blogged - they did not. I asked them if any of them read blogs on a daily basis - three did, and several others admitted to doing it on occasion.
So where did they get this from? With a little more discussion, it seems that a couple of presenters at the conference had discussed old-school “I woke up today with a pimple on my bum” personality blogging - and how it is on the way out. This is something that we’ve known for a while. People want relevance more than personality (unless the personality itself is the relevance). Where there is relevance and good content there are readers - for HR/recruitment bloggers like Alli as well as everyone else.
So is blogging dead? No. It’s just changing.
blogging is dead … the future? microblogging like twitter
Assuming this group is the one I think it is, are we terribly surprised?
Compare the approach at more traditional recruitment companies like Greythorn, M&T, Candle, etc. who are all way behind the curve in terms of both practice and personnel with the new guys at places like Happener where they totally understand the market and the people they are doing work for on both the client and candidate side.
Frankly Happener are starting to eat everyone else’s lunch. And more power to them. They are popular, understand the market and even use WordPress to run their site.
Hi Steve,
thank you for your comment.
I think that they were just going on what they’d been told by a “social computing in recruitment expert”.
Adoption curves do vary between organisations, and I do like the way Greg and the Happener crew do things - albeit that they are in a slightly different space than some of the other firms you mentioned.
And no bad thing that they use WordPress
Cheers, Andrew
lol to I woke up with a pimple on my butt type blogs…but yes I agree it’s not dead but rather evolving. With over 50 million blogs on the internet people need to be original and thought-provoking. Your assessment is spot on…it’s not dead, just tougher and better I think.
Hi Matthew,
thank you for your comment.
The term “I’ve got a pimple on my bum” was first used in anger by Irish comedian Dave Allen, who used it to describe things that 5 year olds might find fascinating. I’ve since used it a few times to describe irrelevant personal details (as opposed to blogging about the life changing personal stuff .
At last count Technorati was tracking 109 million blogs - most of them inactive. You are right - without relevance a blog dies.
Best regards, Andrew