Comments on: John Chow gets it wrong: the content does matter http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/ Andrew looks at Blogging and Blog Life Thu, 24 Jul 2008 22:44:49 +0000 http://wordpress.org/?v=2.3.2 By: AndrewBoyd http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-690 AndrewBoyd Mon, 03 Sep 2007 06:47:23 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-690 Hi Vivienne, thank you for your comment. I think that you are absolutely correct - all marketing is wasted if the product (i.e. the content) is not worth the price (i.e. the click). Best regards, Andrew Hi Vivienne,

thank you for your comment.

I think that you are absolutely correct - all marketing is wasted if the product (i.e. the content) is not worth the price (i.e. the click).

Best regards, Andrew

]]> By: Vivienne Quek http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-689 Vivienne Quek Mon, 03 Sep 2007 06:15:24 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-689 Having been in the ad agencies and design companies for the past 20 years taught me many things. One thing that didn't change over time is marketing can drive a buyer to the seller's doorstep but it doesn't guarantee sales. Whether the buyer actually goes in will depend the on-site lure. And whether the buyer actually makes a purchase will depend on the goods and services, CRM, etc. Same applies to blogging. We can engage in SEO, PPC and other host of events to entice traffic. If the reader came to our blog and didn't find it add values to his life. It's bye for good. So I would say build content first and follow up with marketing. When you have reached a good traffic, you got to do both create great content and good marketing to keep the flow going. Having been in the ad agencies and design companies for the past 20 years taught me many things. One thing that didn’t change over time is marketing can drive a buyer to the seller’s doorstep but it doesn’t guarantee sales. Whether the buyer actually goes in will depend the on-site lure. And whether the buyer actually makes a purchase will depend on the goods and services, CRM, etc. Same applies to blogging. We can engage in SEO, PPC and other host of events to entice traffic. If the reader came to our blog and didn’t find it add values to his life. It’s bye for good. So I would say build content first and follow up with marketing. When you have reached a good traffic, you got to do both create great content and good marketing to keep the flow going.

]]> By: AndrewBoyd http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-678 AndrewBoyd Fri, 31 Aug 2007 23:05:07 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-678 Hi Angela, thank you for your comment. I agree entirely - well-crafted content is a very good marketing tool. I like the idea about blogging being of service - I have said to a lot of people in the past (not my original concept, but one I live by) that leadership is not about privilege but about service - and that which benefits the team benefits the members of that team. Great opportunity to reframe these consulting teamwork concepts in terms of blogging within a niche/community - thank you :) Best regards, Andrew Hi Angela,

thank you for your comment. I agree entirely - well-crafted content is a very good marketing tool.

I like the idea about blogging being of service - I have said to a lot of people in the past (not my original concept, but one I live by) that leadership is not about privilege but about service - and that which benefits the team benefits the members of that team. Great opportunity to reframe these consulting teamwork concepts in terms of blogging within a niche/community - thank you :)
Best regards, Andrew

]]> By: AndrewBoyd http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-677 AndrewBoyd Fri, 31 Aug 2007 22:54:22 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-677 Hi Thiru, thank you for your comment. I agree entirely - my issue with John's post was that he inferred that content didn't matter and that he was not a good writer within his niche. I should have been clearer that I was not inferring the reverse, that marketing doesn't matter (it does) or that John is not a brilliant marketer (he is). Best regards, Andrew Hi Thiru,

thank you for your comment.

I agree entirely - my issue with John’s post was that he inferred that content didn’t matter and that he was not a good writer within his niche. I should have been clearer that I was not inferring the reverse, that marketing doesn’t matter (it does) or that John is not a brilliant marketer (he is).

Best regards, Andrew

]]> By: Angela Parker http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-676 Angela Parker Fri, 31 Aug 2007 16:09:17 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-676 Content and marketing are not mutually exclusive endeavors. Well-crafted blog titles, for instance, will help get you spidered in Google. The content below must support that well-crafted title to gain a spot in the first three pages of a search. Google (or your own favorite search engine) will help people locate you for the first time. However, it's excellent, informative and entertaining writing that will make people bookmark your blog, grab your RSS feed and come back for return visits. It takes superior marketing and content to be visible and to secure a decent following. I couldn't agree more on your definition of pillar post as "something new that adds value" -- of course that's also a pretty good definition for "service" too, isn't it? And blogging, above all else, is adding value and offering excellent SERVICE to your readers, IMHO. Content and marketing are not mutually exclusive endeavors. Well-crafted blog titles, for instance, will help get you spidered in Google. The content below must support that well-crafted title to gain a spot in the first three pages of a search. Google (or your own favorite search engine) will help people locate you for the first time.

However, it’s excellent, informative and entertaining writing that will make people bookmark your blog, grab your RSS feed and come back for return visits. It takes superior marketing and content to be visible and to secure a decent following.

I couldn’t agree more on your definition of pillar post as “something new that adds value” — of course that’s also a pretty good definition for “service” too, isn’t it? And blogging, above all else, is adding value and offering excellent SERVICE to your readers, IMHO.

]]> By: Thiru http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-675 Thiru Fri, 31 Aug 2007 12:05:22 +0000 http://facibus.com/onblogging/2007/08/31/john-chow-gets-it-wrong-the-content-does-matter/#comment-675 I wholeheartedly agree with you on the fact that the content is the lifeline of your blog. But, if you lack marketing skills, you wont take off the ground. If you dont take off, you will not get readers - so, you wont create content. I guess, it is a cycle of things. But, its always best to build content, then market them voraciously. I wholeheartedly agree with you on the fact that the content is the lifeline of your blog. But, if you lack marketing skills, you wont take off the ground. If you dont take off, you will not get readers - so, you wont create content. I guess, it is a cycle of things. But, its always best to build content, then market them voraciously.

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