According to Brian at copyblogger, donkeys kill more people than plane crashes. This is one of those rare articles that will still be significant in five years. The key benefit is in the use of contrast (donkeys kill more people than plane crashes, you are more likely to be killed by a champagne cork than a poisonous spider, and so on) in differentiation. If you cannot differentiate your product then you have nothing substantially new to offer - and when you are a blogger, differentiation is a good way to keep readers.
Brian’s article also talks about the power of contrast to help identify and overcome objections. He gives the example from the world of real estate: of the difference between an ordinary house and the perfect home - if it means going 10% over budget, and that translates to an extra repayment amount that sounds reasonable when contrasted to a cheaper but less desirable property, you might indeed go for the extra.
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